What can we do for you?

Strategy Consulting

We can provide a critical and independent appraisal of your business, your idea or opportunity with a view to maximising the potential of your offer, your product or service.

Public Relations

We can offer a fresh look at your public relations requirement. We understand PR (let’s face it, we’ve been working at it for long enough). We have built up extensive contacts both in the media and beyond.

For you, contracting in experience is the key to making life easier — we know what to do, we know how to do it, and we don’t give false hopes or promises.

PR, the way we work, is an art — not a science. It’s about people, contacts, recognising a good story, and getting your words out in the right order.

It’s about selling convincingly, even where the objective is to keep a story out of the media, or to limit the damage its publication might cause.

Editorial and Writing Services

Clear and concise writing and presentation are important parts of any public relations campaign. Playfair Walker offers the following as part of its PR service:

• news releases
• feature articles
• promotional literature
• brochures
• competitions
• newsletters
• presentations
• web copy

Public Affairs

A number of our PR clients also require help with public affairs, ranging from lobbying or engagement with the Scottish Government, to organising events in the Holyrood Parliament building for MSPs and other guests.

Increasingly, businesses in Scotland, and those looking to do business here, are affected by Scotland’s wide ranging legislative programme. We provide:

• Public affairs support and advice, help with drafting submissions and consultation responses, interfacing with MSPs, Ministers and officials
• Parliamentary business monitoring service (Scotland only)

We have particular experience in rural issues and rural sector public affairs.

Crisis Media Management

From our Edinburgh office, Playfair Walker PR has assisted clients with crisis media management programmes across a range of sectors including tourism, health, retail and landed estates.

Playfair Walker devised and implemented the media-led post MV Braer recovery programme for Shetland Islands Tourism, Operation Aurora, and an equivalent programme for Dumfries and Galloway Tourism, Operation Azalea, in the wake of the foot and mouth outbreak.

The scope of issues where we have been contracted to provide advice and support covers both business and personal, and we have prepared crisis media management plans and run PR campaigns to mitigate damaging situations for both public and private sector clients.

We also offer a specific service covering Personal Reputation Management…

Personal Reputation Management

Is your name or reputation being compromised? Are you worried about what the media might say?

Our special service ‘My Reputation’ is aimed at individuals who are experiencing a personal or professional crisis which could potentially damage their image or credibility. Talk to us in confidence and let us help you through what is undoubtedly a worrying time. We have had over 20 years of experience in dealing with sensitive situations for both individuals and businesses, ranging from major incidents to minor indiscretions — some high profile and some low profile.

We are mature, discreet, professional and straight talking, and are happy to discuss situations directly or with the client’s solicitor or other professional advisor.

Event Management

In this and past lives we have organised all manner of events for clients — from the wildly ambitious to the modest and unassuming. Fashion shows overseas, charity sporting events, pre-election hustings, conferences, dinners, cheque presentations …

Through extensive contacts we can deliver everything you need for your successful event. We can help you plan it, or we can project manage it all, start to finish, for a real load off your mind.

Additional Services

Through a number of preferred independent agencies and consultants we provide:

• Advertising
• Media planning and buying
• Design
• Print services
• Translation
• Podcast production
• Website design and hosting
• Digital and social media platforms
• Photography

For more information see below…

The Three Leg Stool

Using a full service agency, or even knowing where to start, can be challenging if you have a small or medium sized business with a small or undetermined budget. That’s where we can help.

Clients often need more than what we can offer, but not the full works. We can discuss with you what you need and then recommend appropriate, independent practitioners to meet your requirements. Or we will project-manage everything on your behalf.

Increasingly, we find that in addition to the services that we offer, clients want design either for graphics or the web, website production and web hosting.

That’s what we call the ‘Three Leg Stool’, working closely with Nexus Design and Print or Aerovision IT, or both.

And it suits your budget because you pay for what you need — and not the extras that you don’t.

So if you need them and not us, that’s fine too.